MY ROLE: Creative & Social Direction, Creative Design, End-to-End Production, Copywriting, Branding
NAPA Overview:
NAPA is an international, Fortune 200 automotive and industrial parts retailer known for its extensive selection of high-quality replacement parts, accessories, and tools for both professional mechanics and DIY enthusiasts. NAPA is also the world’s largest network of parts and care with over 10,000 stores and care centers nationwide and approximately 60,000 employees. With a commitment to excellence and customer satisfaction, NAPA serves a vast network of international customers in both B2B and B2C markets.
In recent initiatives, NAPA has been looking to enhance its social media presence. The company is exploring options to bring these efforts in-house, aiming to create a more integrated and engaging online experience that resonates with its customer base.
Through these strategic moves, NAPA seeks to strengthen its brand identity and foster stronger connections with its audience by being the most highly skilled and educated professionals in the field. With 100 years of service and experience, NAPA has excelled in the automotive space and only continues to grow each year.
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CLICK HERE TO LEARN MORE ABOUT MY EXPERIENCE IN SOCIAL MEDIA STRATEGY, DEVELOPMENT, AND EXECUTION.
CLICK HERE TO LEARN MORE ABOUT MY WORK WITH BRAND COMMUNICATIONS, REBRANDING, AND PUBLIC OUTREACH.
CLICK HERE TO LEARN MORE ABOUT MY EXPERIENCE WITH CONTENT IDEATION AND DIRECTION, AS WELL BRANDED CONTENT STRATEGY.
