My Role: Concepting, Writing, Content Production, Editing, Art Direction, Marketing, Relationship Building
Execution: Production took place over the course of around 2 months. During this time, I coordinated around the player’s schedules, coached them through certain character development ideas, and edited the entire production, releasing them on a weekly schedule to maximize channel growth. Additionally, I consulted with artists to provide direction into creating digital assets to further enhance the quality of production.
Results: The miniseries, The Storm’s Front, performed incredibly well and garnered a significant amount of organic growth and awareness to the brand:
430% increase in new viewership
735% increase in total watch time
264% increase in subscriber base
Background: Troll Lord Games (TLG) is a 25-year-old subsidiary of Chenault & Gray Publishing, LLC, and has been developing and publishing tabletop role playing games (TTRPGs) since 1999. Their flagship product, Castles & Crusades, is a tabletop role-playing game developed by Stephen and Davis Chenault alongside Gary Gygax, the creative mind behind the worldwide gaming sensation, Dungeons & Dragons.
Challenge: A recent controversy regarding the creative rights to third party publishers and using material from Wizard of the Coast (the current owners of Dungeons & Dragons) called into question their dominant market share in the TTRPG industry. In response, I was contracted to write and produce a new creative series designed to entice a younger generation of gaming enthusiasts to “jump ship” from Dungeons & Dragons and to try out Castles & Crusades.
Approach: After conducting an audit of TLG’s YouTube channel and comparing their content to that of similar channels, I pitched and was approved to write and produce a miniseries focused on both a story-driven narrative and opportunities to demonstrate the mechanics of the game. This miniseries would consist of roughly 1.5 hour long episodes that followed a cast of players who were comfortable in the mechanics, but were not yet fully versed, allowing for opportunities to teach.
The pilot for the series, “Havensford,” is Troll Lord Game’s fifth highest performing video of all time.
CREATIVE WRITING
I recently completed a creative writing project for Troll Lord Games, crafting an imaginative and detailed codex about a variety of fantasy and mythological creatures. This codex is centered around the weapons and armor they would forge and utilize based off of their origins, history, anatomy, and so on.
Additionally, this codex provides readers with insight into potential combat strategy and tactics to drive a deeper understanding in play. My writing highlights vivid world-building, bringing life to a diverse set of creatures, each with their own unique fighting styles, equipment, and mindsets. This work is a testament to my creative writing abilities, blending engaging content with real-world historical terminology, tactics, and insights to enhance the reader’s experience.
This project is about to be published and is just the latest work that I have written for Troll Lord Games. I am incredibly excited for this to hit shelves and online stores in the near future, and am eager to develop more highly tailored content for the gaming industry.
